Why We Launched Our Ice Bath Company
For over a decade, we've been driven by our passion for recovery and wellness. We believe that recovery is not just a process - it’s a transformational experience that enhances performance, accelerates healing and improves overall wellbeing.
Whether you’re a professional athlete or a weekend warrior, your muscles still burn, your joints still ache, and your spirit still yearns for victory. That’s why we founded Pride on the Line in 2014 - to make effective recovery accessible, safe and convenient for everyone, no matter your level of competition or lifestyle.
Our Philosophy
At the core of everything we do is a simple belief: everybody deserves the chance to prepare, perform and recover at their best. This philosophy drives us to design ice bath systems that are practical, affordable and of the highest quality.
Our first product, the Recovery Bath Compact, was born from the need to create simple, efficient ice baths that help the body heal faster through cold therapy. But we knew this was only the beginning. We are committed to developing a range of recovery products aimed at anyone leading an active or demanding lifestyle.
Why We’re Different
Quality and safety are non-negotiable. Our ice baths are built to deliver consistent temperature control, durability and ease of use, so users can focus on recovery without worry. We combine real-world athletic experience with scientific insight to bring you products that truly support your body’s healing and performance potential.
Meet the Founders
Danielle Kuzman, Co-founder & Medical Scientist
With a background in Medical Science, Danielle brings a deep understanding of the body’s physiology to ensure our products are developed with both performance and health benefits in mind. Her passion is helping people recover smarter and live better through quality cold therapy.
Nik Kuzman, Co-founder & Athlete
Nik’s experience as a semi-professional athlete and guidance from some of Australia’s best sports experts brings invaluable insight into practical recovery strategies and effective product design.
Our Commitment
We are proud to be Australian owned and operated, serving a community of athletes and wellness seekers alike. Our mission is to help you recover effectively so you can push further, perform better, and ultimately achieve your own success.