It’s no secret that we love what we do and thrive on the opportunity to help athletes be the best that they can be through aiding recovery. Ice baths are definitely our passion so it’s particularly rewarding that we get to combine this with one of our other longstanding joys which of course is – sport.
Cofounders Nik and Danielle recently had the opportunity to get behind the scenes at the Tour Down Under – Australia’s premier cycling race. The race has just entered its 19th year and sees riders competing in temperatures which are often soaring, given that it is held in the middle of the Australian summer. This year’s event was no different, seeing temperatures hit 40 Degrees Celsius on the first day of the Tour.
With the increased likelihood of high temperatures comes the necessity to seek cooling strategies to allow athletes to cool down quickly and efficiently, maximising the opportunity for recovery. Given that the Tour sees riders traveling through varying locations across South Australia, the logistics associated with mobile recovery can be challenging – but not if you’re equipped with some Pride on the Line ice baths and a little local knowledge.
As stage finishes are often some distance from event “villages”, the opportunity to recover swiftly is diminished and riders are forced to wait hours in some instances prior to having an ice bath opportunity. Again, mobile recovery eliminates such lengthy delays and the Pride on the Line ice baths were able to provide timely and effective cold water therapy for the Orica Scott team for the duration of the event and marvelled whilst watching an amazing group of athletes complete a highly successful Tour Down Under campaign with four stage wins, second overall and the sprint jersey!